About Logo Love

We are gearing up for another edition of Design Evening on Saturday, Feb 22nd with a focus on logo design.


  • 3:00 – 3:15: Hello & Introductions
  • 3:15 – 3:45: Workshop
  • 3:45 – 4:15: Iterate Round I: Break into groups: brainstorming / iterate / collaborations
  • 4:15 – 4:30: Feedback Round I:  Reconvene / share ideas / solidify approach
  • 4:30 – 5:00: Iterate Round II: Break into groups: brainstorming / iterate / collaborations
  • 5:00 – 5:15: Feedback Round II: Reconvene / share ideas / solidify approach
  • 5:15 – 5:45: Finalize & document idea
  • 5:45 – 6:00: Conclusions / taking the project forward


Sandeep Dev, Creative Head at 17dNorth will spend 1/2 an hour discussing various ideas and strategies on how to approach logo design, formulate a plan, and create a beautiful end solution. He’ll take one of their projects as a case study to illustrate the design process 17dNorth uses.

How to prepare

The logos

The goal is to create some initial ideas and proposals for two logos.

Design Evening

  • Brand: Design Evenings is a group that fosters and celebrates the creative community in urban spaces.
  • Goal: Communicate a sense of collaboration & creativity. Ability to append a city in a different color – we could use the 3 digit code for cities to keep the design simple.
  • Voice:Friendly, inviting, communicative. Bring in a little of what you are feeling today.
  • Audience: Designers, architects, and anyone inspired by design
  • Guidelines: Minimal, clean, easy to read, easy to enlarge or reduce in size.
  • Colours: Use any colors at all. The current site does not reflect anything we are necessarily invested in.


  • Brand: An open source platform that brings transparency to Right To Information act submissions and returns. The platform enables anyone to easily search through thousands of RTI requests to find patterns, reuse data, and create citizen engagement.
  • Goal: The site is content/data heavy. The logo should not take away from the content. The logo should convey a sense of empowerment, transparency of government. Users who see it should feel a sense of trustworthiness in the system.
  • Voice: Approachable, confident, honest
  • Audience: A large range of people! Anyone who files or is looking for RTI filings, government officials, activists.
  • Guidelines: Easy to understand. The logo will sit in the top toolbar which is currently 80px high. Can be increased in height if required, but not too much because of space limitations caused by content,
  • Colours: Our current palette is below, however we are not invested in it and are willing to change. Stay away from nationalistic colours like orange/green.

The space

Hyderabad Institute for Liberal Arts has been kind enough to offer their beautiful space for Hyderabad Design Evenings. The space is perfect for collaboration & brainstorming – equipped with a projector, great lighting, and many writing surfaces!